第2765章 2809【竞争】(2 / 2)

因为他们清楚知道,一个阶层穿一个阶层的服装。如果只是一般工薪阶层,哪怕全身名牌,也改变不了的问题。所以在欧美国家,对奢侈品却并不狂热。

那些名流学者一味向民众冼脑,鼓吹超前消费和奢侈的生活方式,其实就是在给民众心里种毒呢。

让她们着魔之后,不惜借高利贷,傍大款,做月光族,也要全身名牌,光鲜亮丽,成为一个个虚荣心爆棚的物质女孩儿。这样的女人如果不能幡然醒悟的话,最终结局就是害人害己。

……

面对欧美奢侈品公司往内地的渗透,夏天也没有坐视不理。

他一方面跟党媒合作,弘扬正确的消费观;一方面对欧美奢侈品执行反击,扩大收购奢侈品品牌。

夏天现在旗下只有一个奢侈品品牌,那就是都彭。不过都彭在他买的时候,就已经是非常落寞了,是一个即将被淘汰的奢侈品品牌。而在他收购之后,都彭虽然扭亏为盈,但其实在奢侈品界的地位一直不算高。

一方面是出于夏天并没有投入重金营销都彭这一品牌,所以使得它的金字招牌逐渐褪色;一方面都彭的子品牌杜邦是夏天重点营销的目标,因为杜邦太过抢眼,而且又是轻奢品,所以使得都彭的形象也受到了牵连。

另外,欧美的奢侈品公司对于都彭的打压,也使都彭的形象和知名度受到一定冲击。

因此,都彭虽然也是奢侈品,但不得不说,销量并不算太高,利润也不算太高,相比爱马仕、路易威登、圣罗兰、巴黎世家等差了一截儿。

可是夏天知道,其实随着全球经济的增长,未来奢侈品还是有很大市场的。既然都彭这个品牌不够响亮,难以在群雄逐鹿中抢到最大份额,夏天就想多收购几个奢侈品品牌,以方便自己未来抢生意。

而九零年代,虽然美國的经济因为互联网、高科技的发展而迎来腾飞,但是欧洲方面经济还是处于常年慢增长的状态。

一方面,欧洲各国的创新不足,电脑、互联网、卫星通信等高科技,都没有欧洲的影子。大的互联网站、电脑品牌都在美國,另外,就是在东亚地区,尤其是中國。一代伟人说过,科学技术是第一生产力!科技创新的不足,使得欧洲经济增长乏力。

一方面,欧洲在八零年代末、九零年代初迎来重大变革,东欧解体,两德统一,欧洲推动一体化进程。

这些变革有好有坏,比如两德统一虽然令德國实力加强,但是统一的成本远高于之前的预计,也使得德國背负了沉重的经济负担。比如,德國为推动两德统一而收取的团结互助税,在两德统一二十七年之后,依然还在收取当中。

另外,欧洲常年的低通胀率,也使得欧洲的实际利率较高,这也不利于经济的发展。

而奢侈品品牌多集中于欧洲,所以受欧洲经济影响,这些年来的发展,也并非一帆风顺。

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