第1114章 质问(1 / 2)

陆峰江晓燕 关外西风 1649 字 2022-08-10

“今年对于佳峰集团来说,是关键的一年,是成功的一年,在家电市场,我们将市占率稳定在了百分之三十左右,并完成电视机总销量一千万台,是国内厂商中,第一个将销量推到一千万台的厂商,VCD的市场也在持续攀升,根据调研数据显示,国内VCD的市场具有远大的前景。”

“去年的VCD需求市场为五百万台,今年已经增长到了八百万台,而我们依然牢牢的掌控着VCD的市场,今年共销售VCD三百九十七万台,对于盗版厂商,不经专利授权就生产的厂家,我们今年重拳出击,共起诉三十七家企业,全部胜诉。”

“作为企业的另一支柱产品,传呼机的市场也在蒸蒸日上,从去年的一千两百万台的市场需求,到今年呈现爆炸式增长,今年全国各类传呼机需求市场,达到两千五百万,而佳讯传呼机的销售量,也达到了五百七十万部,占据市场的百分之二十。”

“只不过,产品单价暴跌,从前年的单价五六千的高价,到去年的三四千,再到今年的两千多,甚至是一千块的单价,座机,电话亭的广泛推广给传呼机带来了发展,也带来了最后的繁荣。”

“今年年初,我们开辟了新的销售模式,从原先的代理商,到尝试家电城的模式,今年共开发五家佳家家电城,场地面积三千七百平米,在这一块的推进较慢,并且竞争者比较多,其中以国美为代表的零售商在市场中非常强劲,今年在这方面是亏损的状态。”

“小家电方面,今年市场进一步释放,以电风扇,洗衣机,冰箱这一类产品为代表,市场增长了百分之五十以上,不过我们的销量却下滑了,经过认真仔细分析后,我们认为在这些产品背后,缺乏品牌力。”

“洗衣机有小天鹅洗衣机,海尔,美菱这一类专门做洗衣机的品牌,而冰箱则有海信,松下,西门子,康佳,甚至是创维这些企业,冰箱市场依然是国产和外资较劲的地方,我们缺乏独立品牌,在市场营销上也缺乏。”

“集团内部今年也进行了改革,让集团总部更好的掌控下属企业,在人事调动上完善了相关制度.........。”

一个多小时的时间,魏艳丹站在台上滔滔不绝的说着,若是佳峰作为一家主要以家电,产业链为主的企业,那么今年的年报将会特别好看,主要产品都在市场上占据着非常大的比例。

产品质量也是全国闻名的,作为品牌,主力产品在质量,售后,科技性方面都是甩同行几条街的存在,尤其是售后,佳峰是全国第一个送货上门,七天退货,十五天换货,质保两年的企业。

时间已经指向了中午十一点四十,魏艳丹的工作报告也接近尾声,她看着手里的最后一页纸,深吸了一口气,说道:“佳峰集团,全年共销售额超百亿人民币,今年总销售额为一百二十七亿五千六百万,净利润为人民币二十四亿三千八百万,全年总支出为美元十七亿一千三百万,整体为亏损状态。”

十七个亿!!!

还是美金?

在场不少第一次参加这种年终会议的人倒吸一口凉气,看向旁边的人低声道:“完犊子了,挣的是人民币,花的是美金,这是要倒闭啊?”

“慌什么?又没花呢的钱。”

“那花谁的钱?”

“看见前面那个白人了嘛?那个冤大头的。”

在场不少人心里暗暗用汇率算了算,这一年佳峰集团光支出,就花费了人民币一百三十多亿,这得多少钱啊!

这些钱对于个人来说,是天文数字,可是佳峰这一年盖了多少厂子,里面有多少工资,多少先进的流水线,在全球拉拢了多少工程师,建立了多少实验室和研发中心,细算下来这些钱都有去处。

约翰脸色不太好看,他去年投过来二十亿美金,刚开始给研发公司的预算是五个亿,后面提高到了十五个亿,可是另外两个亿是怎么消耗掉的?

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