第195章 点映策略(2 / 2)

“然后,在这些电影院里,我们举办一周两次的‘复古动作电影回顾展’,比如周三和周五,每天安排三个场次就足够了,播放不同时期的经典复古动作电影。”

“比如说‘猛龙过江’、‘红番区’、‘极速时刻’、‘保安故事’、‘激情时速’、‘攀登者’、‘蒙面武士’、‘侠客’、‘刀剑笑’、‘保镖’、‘杀死大卫’、‘楚帅传奇’等等等等。”

“通过播放这些电影,重新唤醒观众对复古动作电影的怀念。比起现在热兵器为主、连环爆炸为看点的新时代动作电影来说,曾经电脑特效不够就只能真刀真枪上阵的复古动作电影创造了一个时代的辉煌。”

“那些经典,经过时间沉淀,也依旧能够经受住考验。”

慢慢地、慢慢地,会议室里所有人的注意力就集中在陆潜的话语上,哪怕此时陆潜根本就不在会议室现场,只有声音通过电话传播而已,却依旧能够牢牢掌控会议室的气氛。

然后,修仲均就率先明白了陆潜的意图。

“导演,你是希望通过这样的回顾展,唤醒人们对类型电影的喜爱,然后自然而然地代入我们的作品上?”

也就是说,不要吆喝“‘突袭’好‘突袭’妙‘突袭’呱呱叫”,而是跳脱“突袭VS老板超速”的个体对抗窠臼,上升到类型电影的层面,重新让观众喜欢上复古动作电影,然后自然而然就会期待“突袭”的上映。

更重要的是,如此一来,观众期待的是复古动作电影、而不是“突袭”,期待值已经发生巧妙的转移——

当下市场已经没有其他复古动作电影可以选择,“突袭”就是唯一选项。

那么,观众们不仅不会刁难,反而会更加包容,一旦“突袭”达到八十分的话,观众们就会举起双手双脚热烈欢迎。

“对。”

陆潜很满意修仲均的敏锐。

“而且我希望观众能够和电影院产生联结。”

“还记得以前小时候吗?我们喜欢的是一家电影院,那些售票员、那些爆米花、那些和家人和小伙伴一起发生的记忆、那些和初恋亲吻的回忆瞬间,有时候甚至比电影还要更加栩栩如生,我们习惯性地就会前往那家电影院,如同生活的一部分。”

“但现在大型连锁院线越来越多,便利成为首要条件,那种联结也就消失了。”

说着说着,陆潜脑海里的思绪也渐渐成型,话语越来越快,整个蓝图就已经徐徐铺陈开来。

“通过这次复古动作电影回顾展,我希望能够让观众和电影院重新产生联结。”

“我们需要挑选合适的一家电影院,就好像穹顶影院这样,让观众们为了复古动作电影回顾展而一次又一次地返回这里,然后,‘突袭’就作为回顾展的闭幕影片,同样在这些电影院同步上映,拉开新时代复古动作电影的全新序幕。”

“我们要在观众脑海里植入这样的概念,以前复古动作电影曾经辉煌过,然后低迷消失了很长一段时间,现在‘突袭’则将重新唤醒这一类型电影的兴趣,并且成为一个全新标杆。”

妙!

妙不可言!

由小到大,又由点到面,如此策划,完完全全让观众们对于电影的期待和情感都发生了巧妙的转移,只要“突袭”的质量不是太糟糕,“回忆杀”就能够让电影立于不败之地,然后无形之中狠狠压制住“老板超速”,彻底扭转局势。

屈雨时终究没有忍住,拍案而起,用全身动作来表达自己的雀跃,“高!实在是高!”

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