第192章:最蛋疼的事(2 / 2)

汽车黑科技 蠢蠢凡愚QD 1263 字 2022-07-23

这么说吧,工厂老板看着潘强新下达过来的供应要求都哭了。

这么大的量,这么多的钱,眼睁睁赚不到啊!

所以面临这样的困境,正信方面也是无可奈何。

节前买车的顾客,一般都是奔着在过年之前就开上新车。好给这一年画上一个完美的句号,给下一年一个良好的开端,图的就是这份儿喜庆。

要是花了钱年后才能提车,那顾客们可是要闹意见的。

正信这边也考虑到了这个问题,所以为了保障下了订单的人都能提到现车,销售部不得不对网络销售平台的单量做了限制。

抛出去供应给隆盛实体店方面的、每天一千辆,这已经是目前的极限产能了。

于是,在2016年的年末。汽车市场上发生了一个让同行眼红,让消费者抓狂的事情——A4遭到疯抢。

每天一大早,就有那昨天没买上车的顾客,瞪大眼睛守在电脑旁。待到早六点,正信网络销售平台上A4的销售页面一刷新,便迫不及待的下单交付定金。

抢单惨烈之程度,堪比在12306上买火车票。往往两个小时之内,来自全国各地的用户就把1000辆车子扫购一空。

一些吃不到葡萄说葡萄酸的汽车品牌,专门拿这个现象说事儿,指责正信奥迪饥饿营销、

是不是饥饿营销李凡愚心里是清楚的,这些天丢掉了多少顾客他自己心里明镜儿一般。

因为顾客群体的庞大,总有一些抢不到车的倒霉蛋在网上发牢骚。为了这事儿,李凡愚的微博天天都会接受一轮洗礼。

事情的起因是这样的;一天有个顾客在微博上发牢骚并@了李凡愚,说自己连续三天都没有抢到。于是在第四天早上,这货在开抢之前发了一条微博——“如果今天再抢不到奥迪a4,我就去天城怒艹凡哥。”

结果五分钟之后,这货就在微博上晒了预定成功的图片。

这一下就有趣了,网友们纷纷调侃;“怒艹凡哥”是类似“芝麻开门”一样的咒语,可以提升70%的抢单成功率,召唤出玄学之力。

于是…在每天网销平台上A4的页面刷新之前的半个小时,李凡愚都会收到几百条“怒艹凡哥”的留言……

得知真相的微博群众瞬间就感到这句式威武不凡,于是充分发挥了娱乐精神,把这个句式植入到了各种游戏里。特别是一些依靠扭蛋或抽奖获得高等级道具的游戏,“怒艹XX”已经成了一种开扭蛋之前的自我催眠……

李凡愚看着这种情况,只能满脑袋瀑布汗——一不小心,自己又特么被黑了。可是这一回,他居然无法反驳…….

A4下线时间太短,而且销量崛起的太快了。不像其他品牌那样在市面上留有打量的存货,可以在销售的高峰期应急。正信奥迪现在的销售策略是先有订单,再有生产。网络销售平台占据销量的大部分,所以实际上正信是不存在库存这一说的。

这样一开虽然丧失一部分销量,却也是没办法的事情。

所以在李凡愚来看,世间最蛋疼的事情莫过于,面对火爆的销售自己没有存货......(未完待续。)

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